Online Music Marketing and Artist Internet Promotion Strategies

This is an example of a offering I’m doing for a clued up client I spoke with on the phone, I don’t hit to dress it up with this guy, he knows we’re not moving forward in any another noesis than digitally in the penalization business, and that’s what we hit to deal with.

So this guys not dumb, he’s already employed with acts that are getting traction, getting actualised sales, I just need to be absolutely clear about what I crapper do so he knows just what to expect and that way we should be healthy to do good impact and make good money in penalization business.

So really, it’s not much of a proposal. It’s just telling the man straight what it is I crapper do and if he wants in then I’ll put a number on it . . .

Some notes on just what it is I do:

I’m used to usually existence a musicians exclusive source of penalization playing guidance but when I’m dealing with a new client I tell them that I provide strictly online marketing and management based mainly on internet marketing practice, I don’t pass judgement on musical skill, I don’t assist with recordings and I don’t really do publicity – my experience is in direct to fan marketing and monetization online, not influencing media.

My first priority is to establish platforms from which to interact with fans. Just showing stuff isn’t enough if you’re not attempting to vow more significantly.

Your base take is myspace, then graduating to a landing tender page to collect emails examples are:

http://www.gangamusic.info/ganga-landing.htm

http://www.purepathmusic.info/

Then I set up and encourage creator blogs, my designer does bespoken blogs, and help artists with copywriting, and basically leveraging noesis so that we crapper write a journal post, then writing it as a account for our telecommunicate list, and then also writing it as an online article for syndication by ezines or even an online press release. Each time this process is done we build links and noesis online antiquity up the overall online saliency as substantially as Google ranking.

I hit several another Google ranking tricks I also use, but google ranking is a long and continuous process that requires regular firm cursive content.

With Myspace and Youtube I do ingest software but it just doesn’t usually modify into anything meaningful. I’m sure if it was done right in the scheme I’ve been describing, as part of your meshwork in which you’re producing and distributing regular free noesis – articles, podcasts, videos etc. another reason I still encourage on youtube and myspace is I think it actually gives the artists a boost when they see that grouping hit actually been watching their recording or checking discover and joining their myspace.

But then they see just because grouping watch a recording or add you on myspace doesn’t mean they’re going to spend their money.

I think it crapper be done right, it’s just questionable whether it’s truly worth it.

As substantially as google see optimisation I also perform google and facebook clear per click campaigns and this I believe is a reliable and measurable form of marketing that crapper be used effectively n assorted scheme for example, to encourage events as substantially as online brands and products. I seem to hit a good knack for this is stuff, and also I do a lot of impact sourcing free advertising, this is the base gist of my Facebook promotions, I separate facebook advertising campaigns for artists, but I seldom clear for them.

This guarantees artists a certain amount of traction.

But some point, artists hit to step up from the base take of providing a platform with base interactive elements – website, free downloads, videos, telecommunicate lists, myspace, facebook, google ads etc. to actually basing their promotions around a tralatitious “promotions campaign”where an creator is pushing forward a unequalled proposal in order to intend fans more highly engaged.

There are infinite innovative ideas for what category of propositions or hooks could motivate fans and leverage attention for greater exposure and sort antiquity but the obvious ones are competitions, giveaways, or projects much as remix projects that motivate fans and another creative grouping to interact with creator noesis and expose that to their possess networks.

Sometimes this may involve a tralatitious medium launch campaign, but it is not always necessary to be promoting a product if you’re antiquity the act’s sort equity, and especially, antiquity value in the sort first means you crapper focus on giving value to the fans and antiquity up the trust of the fanbase , before monetizing that relationship finished sponsorship.

It’s at this point that the creative side of what I do in creator content comes together with the technical execution of rolling discover that campaign.

It’s ofttimes why I do 3 month stints with artists because it will take 3-6 months to establish a platform fully, and then each 3 month wheel represents a new crusade wheel with a new proposal or content angle.

When a new crusade comes together, my designers prepare the necessary web banners, buttons and panels, we execute on myspace, we distribute limited recording noesis and drive traffic to and finished youtube, we hit ad campaigns running on facebook and google that crapper be distinctly customised and analyzed by performance. We hit our telecommunicate itemize built up so that a compelling and persuasively cursive account crapper go discover incorporating interactive and/or ecommerce options, that crapper then be re-purposed as a journal post, then as article for syndication, and finally as a press release. On top of that we crapper prepare supplementary cursive noesis and repeat these steps to intend the best result.

The final thing I assist artists with is alternative revenue. That probably needs a whole another telecommunicate but this includes:

affiliate marketing. If affiliate marketing will clear $30 commission on a $40 entertainment product, why should the act, as the affiliate, not offer their medium as a free motivator for anyone who purchases the medium finished their link?
*

- that’s exclusive one form of affiliate marketing, most ofttimes their needs to be some research into what, of the many thousands of affiliate products available, is an appropriate fit with the artist.

I ofttimes ingest this place as an example:

This is a free service that pays US$1.50 per free clew up, so if you hit 1000 fans on your telecommunicate itemize and you ask them to clew up for this service and 500 do it to help the act, that’s US$750, and of course imagine if you had 10,000 fans on your transmitting list.

Advertising is also an area I’m old in, but at the moment, I think that using advertising on an up and reaching bands dite dilutes the brand, your much better off looking at direct sponsorship deals.

As I say, most of my clients hit no another form of penalization playing guidance, so there is a lot more than what I’ve described that I actually do, I’ve just outlined the most significant points above, these are the areas where I’m getting results.

When an creator comes on commission with me I ask for $US500 for a 3 month period.

This based on a construct of my team, that is myself, my graphic designer/web designer/web admin guy, my copywriter/content trainer and my traffic person (myspace/youtube etc.) each contributing what averages discover to an hour per week for 12 weeks.

12 hours from me

24-36 hours from my staff

cost comprehensive services:

additional hosting + domain names where needed

email management (US$20 p/month)

Free online advertising credits

In consideration of the creator goals and we’re they’re positioned, we still tend to follow the above scheme more or less, depending on the artists support, it will usually take 3-6 months or 1-2 campaigns to establish the artists platform completely and then focus on antiquity fan relationships and viral promotions.

Online Music Marketing

Online Music Marketing and Artist Internet Promotion Strategies

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