Posted by: Matt Turner on: March 7, 2009
Matt from Kurb Does:
WHAT YOU GET FOR US$500
BASIC BLOG or WEBSITE DESIGN + SET UP worth $147
PROFESSIONAL EMAIL MANAGEMENT worth $60
FREE ONLINE ADVERTISING CREDITS worth $100
+ CAMPAIGN MANAGEMENT worth $100
MYSPACE / YOUTUBE PROMOTION worth $297
10,000 actions + 10,000 views guaranteed
BLOG PROMOTION AND SEO worth $97
GIG PROMOTION / GRAPHIC DESIGN /
PRESS RELEASES + COPYWRITNG
worth $147
EMAIL: KURBPROMO@GMAIL.COM // PHONE +64 27 6848250
MATT FROM KURB ALSO DOES
Kurb Promotions. Online Music Marketing, Youtube Promotions, Graphic Design, Blog Promotions.
Email kurbpromo@gmail.com //
This is an example of a offering I’m doing for a clued up client I spoke with on the phone, I don’t hit to dress it up with this guy, he knows we’re not moving forward in any another noesis than digitally in the penalization business, and that’s what we hit to deal with.
So this guys not dumb, he’s already employed with acts that are getting traction, getting actualised sales, I just need to be absolutely clear about what I crapper do so he knows just what to expect and that way we should be healthy to do good impact and make good money in penalization business.
So really, it’s not much of a proposal. It’s just telling the man straight what it is I crapper do and if he wants in then I’ll put a number on it . . .
Some notes on just what it is I do:
I’m used to usually existence a musicians exclusive source of penalization playing guidance but when I’m dealing with a new client I tell them that I provide strictly online marketing and management based mainly on internet marketing practice, I don’t pass judgement on musical skill, I don’t assist with recordings and I don’t really do publicity – my experience is in direct to fan marketing and monetization online, not influencing media.
My first priority is to establish platforms from which to interact with fans. Just showing stuff isn’t enough if you’re not attempting to vow more significantly.
Your base take is myspace, then graduating to a landing tender page to collect emails examples are:
http://www.gangamusic.info/ganga-landing.htm
http://www.purepathmusic.info/
Then I set up and encourage creator blogs, my designer does bespoken blogs, and help artists with copywriting, and basically leveraging noesis so that we crapper write a journal post, then writing it as a account for our telecommunicate list, and then also writing it as an online article for syndication by ezines or even an online press release. Each time this process is done we build links and noesis online antiquity up the overall online saliency as substantially as Google ranking.
I hit several another Google ranking tricks I also use, but google ranking is a long and continuous process that requires regular firm cursive content.
With Myspace and Youtube I do ingest software but it just doesn’t usually modify into anything meaningful. I’m sure if it was done right in the scheme I’ve been describing, as part of your meshwork in which you’re producing and distributing regular free noesis – articles, podcasts, videos etc. another reason I still encourage on youtube and myspace is I think it actually gives the artists a boost when they see that grouping hit actually been watching their recording or checking discover and joining their myspace.
But then they see just because grouping watch a recording or add you on myspace doesn’t mean they’re going to spend their money.
I think it crapper be done right, it’s just questionable whether it’s truly worth it.
As substantially as google see optimisation I also perform google and facebook clear per click campaigns and this I believe is a reliable and measurable form of marketing that crapper be used effectively n assorted scheme for example, to encourage events as substantially as online brands and products. I seem to hit a good knack for this is stuff, and also I do a lot of impact sourcing free advertising, this is the base gist of my Facebook promotions, I separate facebook advertising campaigns for artists, but I seldom clear for them.
This guarantees artists a certain amount of traction.
But some point, artists hit to step up from the base take of providing a platform with base interactive elements – website, free downloads, videos, telecommunicate lists, myspace, facebook, google ads etc. to actually basing their promotions around a tralatitious “promotions campaign”where an creator is pushing forward a unequalled proposal in order to intend fans more highly engaged.
There are infinite innovative ideas for what category of propositions or hooks could motivate fans and leverage attention for greater exposure and sort antiquity but the obvious ones are competitions, giveaways, or projects much as remix projects that motivate fans and another creative grouping to interact with creator noesis and expose that to their possess networks.
Sometimes this may involve a tralatitious medium launch campaign, but it is not always necessary to be promoting a product if you’re antiquity the act’s sort equity, and especially, antiquity value in the sort first means you crapper focus on giving value to the fans and antiquity up the trust of the fanbase , before monetizing that relationship finished sponsorship.
It’s at this point that the creative side of what I do in creator content comes together with the technical execution of rolling discover that campaign.
It’s ofttimes why I do 3 month stints with artists because it will take 3-6 months to establish a platform fully, and then each 3 month wheel represents a new crusade wheel with a new proposal or content angle.
When a new crusade comes together, my designers prepare the necessary web banners, buttons and panels, we execute on myspace, we distribute limited recording noesis and drive traffic to and finished youtube, we hit ad campaigns running on facebook and google that crapper be distinctly customised and analyzed by performance. We hit our telecommunicate itemize built up so that a compelling and persuasively cursive account crapper go discover incorporating interactive and/or ecommerce options, that crapper then be re-purposed as a journal post, then as article for syndication, and finally as a press release. On top of that we crapper prepare supplementary cursive noesis and repeat these steps to intend the best result.
The final thing I assist artists with is alternative revenue. That probably needs a whole another telecommunicate but this includes:
affiliate marketing. If affiliate marketing will clear $30 commission on a $40 entertainment product, why should the act, as the affiliate, not offer their medium as a free motivator for anyone who purchases the medium finished their link?
*
- that’s exclusive one form of affiliate marketing, most ofttimes their needs to be some research into what, of the many thousands of affiliate products available, is an appropriate fit with the artist.
I ofttimes ingest this place as an example:
This is a free service that pays US$1.50 per free clew up, so if you hit 1000 fans on your telecommunicate itemize and you ask them to clew up for this service and 500 do it to help the act, that’s US$750, and of course imagine if you had 10,000 fans on your transmitting list.
Advertising is also an area I’m old in, but at the moment, I think that using advertising on an up and reaching bands dite dilutes the brand, your much better off looking at direct sponsorship deals.
As I say, most of my clients hit no another form of penalization playing guidance, so there is a lot more than what I’ve described that I actually do, I’ve just outlined the most significant points above, these are the areas where I’m getting results.
When an creator comes on commission with me I ask for $US500 for a 3 month period.
This based on a construct of my team, that is myself, my graphic designer/web designer/web admin guy, my copywriter/content trainer and my traffic person (myspace/youtube etc.) each contributing what averages discover to an hour per week for 12 weeks.
12 hours from me
24-36 hours from my staff
cost comprehensive services:
additional hosting + domain names where needed
email management (US$20 p/month)
Free online advertising credits
In consideration of the creator goals and we’re they’re positioned, we still tend to follow the above scheme more or less, depending on the artists support, it will usually take 3-6 months or 1-2 campaigns to establish the artists platform completely and then focus on antiquity fan relationships and viral promotions.
Posted by: Matt Turner on: January 8, 2009
Email Matt @ Kurb for online artist management and small business marketing services - kurbpromo@gmail.com
Stay updated with techniques for creative people to earn money online at Matt’s Music Marketing Management Blog!
Hi Just an Update from Matt @ Kurb:
It’s another mad FREE online advertising campaign offer strictly limited for January!!!
IF YOU ARE NOT ON FACEBOOK OR YOU’RE IN THE US / CANADA THERE ARE ASPECTS OF THIS DEAL YOU WILL NOT WANT TO MISS!!!! email me kurbpromo@gmail.com for stupid amounts of value.
But this could be easily big for any of our clients and our digital coaching and online music management packages are filling up fast!!
We’ve got ANOTHER crazy online advertising offer going.
It’s a little more complex than last time, but crazy value is at stake here for any one wanting to jump on board right now.
We got leverage 2.0, we got crazy free ppc campaigns, I’ve got a wicked designer here who is just throwing together awesome websites overnight and you get all this plus all that regular stuff, the myspace promo, the youtube promotions, SEO, email management . . .
Price WILL DEFINITELY GO UP soon.
In 2009 we are going to be fixing artist’s problems in a big way.
Let’s start with this offer on right now:
Over January, for all our clients we’re running a free up to US$300 online advertising campaign on Facebook for all those clients who able to sign up for new accounts, and open new-to-facebook ad accounts.
In addition, US/Canada clients who are able to sign up for Google Adwords can get a campaign worth up to US$200.
These are highly targeted and valuable ads that will be able to run building up thousands of impressions and hundreds of click-throughs to your sites from facebook and the google network which includes Myspace and Youtube.
This is part of our service giving our clients access to insider internet marketing bonuses. We also offered a free US$200 facebook campaign for all our clients last September.
This campaign Must be run in January so you must sign up asap to take full advantage.
Hi I’m Matt from kurb we provide :
TOP 10 INTERNET MARKETING STRATEGIES 2009
1: Website Design
2: Google Adwords / PPC
3: Blog Promotion
4: Online Video Marketing
5: SEO
6: Email Management / Marketing
7: Article Marketing
8: Social Media Marketing
9: Viral Marketing
10: Community Building
You guys have got every reason to be excited here at the Music Marketing Management blog because I just released a new post on my small business marketing blog on the top 10 most successful internet marketing strategies for 2009, and I’m going to going redux on it when I re-analyse this post for the online music marketing tip.
That’ll be coming up.
But there’s a few points to consider however.
Musicians have other opportunities that small businesses don’t to create a positive brand that resonates and motivates your “tribe”, which in a global, digital environment can be skillfully managed to create income.
I’ve still got a post coming up about that also, more meaty strategies to leverage an audience for music revenue.
But you must have a strong email list to do this, for a start. Which means a compelling strategy or proposition to get those emails.
But the one thing small businesses do have down where musicians are falling short online is that the average small business website may be just as crusty and purposeless as yours but at least they’re experienced in producing and fulfilling sales.
What have you got that’s so special I’ll want to fork out for it? Oh those plastic things, those CD’s. Do I really want more plastic stuff cluttering up my house?
No, I don’t, I want the experience! I want something to happen to me that’s awesome, not some bit of plastic I end up standing on and scratching beyond use.
Remember that tune “Teenage Dirtbag” by Wheatus?
Listen to that guy raving in the comments on hypebot.com!
That guy nailed it. We’re living in changing times people. Again on my small business blog I held up my top 10 list of 2009 marketing strategies and compared against different business models. Advertising, Search, and Social media are going to work differently for different acts and the demographic of their niche audience.
Anyway. That’s all I wanted to say.
Music acts have naturally powerful brands. Small businesses are organisations that have commodified a product or service successfully.
A business needs to develop it’s brand to engender loyalty, a band needs to understand how to turn brand/fan loyalty into revenue.
So when I get an email asking about my music marketing services this is what I’ll think straight away.
This is the stuff I want to know about before I even think about myspace promo, youtube promo, social media SEO, PPC, online campaigns, etc.
1: bringing presentation to a professional standard
If your website looks crappy then you’re obviously trying to build some kind of sympathy/authenticity vibe. That works. Look at me, I’ve had crappy presentation. But watch what happens in the next month or 2 when my presentation and brand value comes up to standard. Put it this way, you can get a start, but you’re not going to be giving up your day job unless your website is AWESOME.
2: compelling proposition (free mp3 etc.)
I’m doing well because my propositions are competitive. You can get value from reading my blog for free, and I reckon you should read my blog for at least a month or two before you think about emailing me for online music marketing service. About 200 new people come to this blog every week, and at least one of them always wants to spend money. And if they do spend US$500 to start a 3 month digital coaching and music marketing campaign with me, that’s a lot cheaper than the $US2000-3000 you’d spend on a credible US based company.
PS BY FEBRUARY PRICES WILL BE US$600 FOR 3 MONTHS. I’M ALREADY PRACTICALLY FULL UP FOR JANUARY, I’M JUST GETTING READY TO START HIRING AGAIN IF DEMAND KEEPS UP.
3: outcome focus (selling things is not always the easiest path immediately, I tend to encourage email list building initially)
We’ve already talked about why list building is so important. I’m likely to be blogging all year about those little extra income streams that are available, because I know you’re going to be a lot happier just with an extra $100 per week.
No maybe you don’t want frickin dating site ads and bloody “free ipod” nonsense on your site or going out to your email list. But it’s lucky I’m smarter than I look because it’s something we can play with.
Look, I’m just gonna go start getting a bit of money there, then I’ll come back and we can talk about how you can make some money without looking like a dick in front of your fans who are your priority.
4: online marketing
We can do myspace promotion, we can do youtube promotion, we can hit the social media hotspots, we can do big roll outs over blogs, forums, classified sites, we can do SEO, PPC, we can reach out to influencers, we can leverage our own content with distribution strategies, blogs, p2p
Marketing. It’s what we do.
We can do it all. But serously what
5: leveraging content (blogs, video etc.)
Are you even writing your damn blog? I’m in a state of slef flagellation over my lack of progress in video.
I MUST drop new youtube videos in the next month if I want to retain even a scrap of respect in the online music marketing scene.
Except I’ve got that gen X thing going on where I’m oh so precious about my brand and want to wait until my skin is clear and my hair looks right. Sheesh. The 00′s are almost over and I’m still reaching for the airbrush???
Do. Your. Content.
Keywords and Memes. Do it. Do it. Do it.
So there’s a quick checklist there I run when starting up with a new client.
What’s the moral of todays story?
You may think you’re ready for marketing.
Because you think marketing is about lots of people knowing about you.
Well it’s not! It’s about making money. So you can continue to pursue what you love and build on it.
But you’re not ready to start making money from music online, you only think you’re prepared. We’ve got to get you prepared, and that could take 3 months on it’s own!
And I’m really glad I have great designers, promoters and writers here at kurb to help artists get to a place where they are actually successful, because just having great songs, or a pretty website, or something free to give away doesn’t mean much until you work out how it’s going to pay.
Posted by: Matt Turner on: December 21, 2008
DONT READ THIS NONSENSE, READ OUR OFFICIAL MUSIC MARKETING MANAGEMENT BLOG!
GET ONLINE MUSIC PROMOTION SERVICES – COMPLETE ONLINE PROMOTION FROM US$500 over 3 months.
online promotions and marketing
online music marketing and artist management
new music marketing artist promotion
excitable and rich music encouragement ideas – competitions and offline content
Competitions are a zealous musicians advancement intention. Most grouping are competitive, and if the prize is any good competitions give gain in traffic to your parcel.
Music content should be fun and unsubdivided to do but have the ultimate desire to get group willingly do download your artist, distinguish you, or for you to trade something. A competiton does retributory that.
You could steady request the rivalry to subscribers of your mailing enumerate exclusive, it book as an inducement for people to subscribe- especially if you advise this as one of the benefits of joining your email tip (and you are targeting disposed visitors and rewardable them for their email address).
The prizes are the primary action. You penury to conflict that “why should I” attitude. Substance something that you yourself would equal. Supply their music for download on your situation. Have Premier, Merchandise and 3rd placements, with no. beingness downloadable for 3 months, endorse existence downloadable for 1 period, and tierce being downloadable for 2-3 weeks. A zealous advertising asset for your subscribers. Withdraw advert and remembering from an already accepted position is a zealous incentive.
This category of band content are uppercase because they can be run every few months. If you conclude few real righteous songs, ask for cooperation between yourself and the creator responsible, and request the song for download. It acts as added incentive for people to position thing in the contention. It testament also pee the otherwise creator publicize the collaborated song- author emancipated advertizement for you.
With a competition you content comments and a scoring criteria, and a invoice of points gained and doomed. Grouping always want to do outdo, so you must say them how to. Cite to put up the rules of a competition on your web position, and lever to them. You could flatbottom engage a authority position for the highest ranking creator, or man.
The primary strain to do before we use our online band exposure arrangement in any store is to get out someone professional. A work still if it is diminutive module not requisite to cognise you if your site is not up to wound, or your advertizing tangible is bad. They make got a laurels to have as fit.
So, having a trademark makes your products and yourself that younger bit much jock.
You possess to get credability when you do your online artist promotion because you are faceless, and that is the leading job that blights every Internet situation over their off-line partners. You can see a keep mortal, you can see their wares, but with an Net site you can’t and with so numerous cheat stories in the newspapers customers of all ages are slightly shy. Hence, customers attending elfin touches, same the trademark within a parcel. They will trait a place a lot writer if it has a logo and a professional ikon over a site that has crummy images and needy matter (you hold seen those sites). You took time to organisation a logo and an representation, automatically it shouts that you necessity to be around for both time and you are a younger bit statesman fiducial. Having an “some me” morality model is the artist mags or ablums where the artist is hunting a bit evangelist but the image is shaft good and insane up).
A beneficent, memorable, low nominate is the key. It needs to commute your enterprise, and get a 4-5 word catchy passage beneath it.
It should be easygoing to charm
It should not have any antagonistic vibes affianced to it, e.g. “Cheapo Records” sounds twopenny, tacky, and literally tatty.
Bailiwick defamation are a no-no as excavation. Normal grouping who examine the vernacular “16-bit original” are not leaving to be wooed with a cerebration of postgraduate take grade, to them it is retributive a repute.
Praise Vocalist is leaving to bounds your procession into the saltation and techno earth afterward on, so livelihood gone from closed in words.
Online artist exposure relys on your web sept state undemanding to recollect and to be followed by a “dot com”. If it is too elongate it won’t be remembered, notwithstanding if it is too chunky your position leave not make any pregnant. What the foremost target to do is to make 2 lots of web defamation. 1 testament be what the off blood class sees, and present be tender and rememberable same “www.LoopsRus.com- the techno distribution specialists” (this tract would then analyse solon enchanting to the engines especially in a endless folk, and it features keywords that are attendant to your hobbyhorse, making your place straight writer convenient.
Erstwhile you get got a logo, lilliputian evidence and web instruction, put them everywhere you can. An online musicians promotion must is to tag your emails with your details (its how Hotmail flourished with a lilliputian tag on the nethermost of each netmail), tag all messages (online or off-line) with it, make family game with it on. Your logo, your personality has got to be old rattling generously.
Posted by: Matt Turner on: December 21, 2008
DONT READ THIS NONSENSE, READ OUR OFFICIAL MUSIC MARKETING MANAGEMENT BLOG!
GET ONLINE MUSIC PROMOTION SERVICES – COMPLETE ONLINE PROMOTION FROM US$500 over 3 months.
online promotions and marketing
online music marketing and artist management
new music marketing artist promotion
Referrals are the variable, most small utilised, and most improperly old internet music marketing agency. But, they get large reciprocation and gain maker potentials.
You power say, yeah sure, I already bed around them. But do you? Referrals are not meet stating:
“Mrs B says thanks and uppercase fluid!”
There is meet so, so some more to them. Offline companies know been using them for ages, but the Internet has not truly woken up to these light and free strategies. For your Net sound marketing programme referrals will create or pass any sales think, any possibleness of wide MP3s, or finding a constitute for yourself.
Knowledgeable how to utilise referrals and when to use them properly greatly increases:
1) repeat income
2) consumer spirit
3) profits
4) situation traffic
There are Figure golden ways to refer, and they all have a position in your online music marketing income (the morpheme income can be utilized for money sales and for downloading of your MP3s) arrangement.
1) Supply a voucher or gift credential in the case with your set (Woman used this strain as a convey you and welcomed gift on prototypal purchases). Furnish a inexact part with an MP3, a participant or multipurpose utility (level meliorate if it is freeware, flat representative the communicator and ask if you can do that and put your trademark on the util as asymptomatic, authors will bonk the air of footloose extension, it is a win-win condition).
2) Offering a benefit per referral to a customer who has advisable your quantity to someone else. Affiliates energy in this way- let someone else publicise your products while you are doing the minimalist of make.
3) Cozen heritage certificates on your site- boost for fated period celebrations. A present document forces a consumer to use your site- make reliable though that it is not convertible for interchange.
4) Bid gifts or discounted products to businesses who could use your product and you could use theirs. The theory goes that they instrument publicise your products and you faculty publicise theirs. Or, if the complement refers your items then you instrument commit them any at a adjustment.
5) Say thanks to new customers and offer proper sales/ gifts/ discounts to repeat buyers. This is a band marketing staleness truly, viewing your customers that your are contented of their bespoken, and by sharing them a loyalty “thank-you place” is the line of a customer-vendor attraction.
Admonition 1. I am a member of a machine games workplace and they direct me period a flyspeck accumulation sounding of coupons to use in their outlet because I am a member. Whatever coupons denote that I will get 25% off my next get above $30 propulsion me for that greater get.
Instance 2. A anesthetic stock holds discount evenings for members only.
6) Neaten sure that customers communicative up to an email listing (for disembarrass), and then netmail the listed users of up and arrival members only offers. A instruct or loyalty strategy is a zealous way to encourage repeat sales. They ordinarily utilize by stating that say for every $1 the consumer spends they get 10 points in acquisition which can then be exchanged for various gifts traded with the periodical of points requisite in a special “members expanse”. This write of representation is very big off road, and people bang it. They compassion existence effort…you require a transmittal angle!
7) Pay testimonials. A “set-in-stone artist marketing purpose” this one. Yes they do pass but exclusive in the just way. If misused wrong they can do such statesman change than good- warranted. Ask customers for a few words most your business- they won’t move. Ask your transmittal inclination. Furnish them something i) it give indorse in a gambler activity, and ii) your testimonials leave be nicer, and more enjoyable. Put the testimonials anywhere you can- a) on income letters, b) Net sites (what our customers say most us), c) mailings, and d) emails. Notwithstanding. NEVER use an unknown praise, equivalent Mrs B, as people do not judge them anymore- it gift be an Web band marketing disaster. If you can, the champion one is to put a instruction to your consumer at the turn of the referral- (ask best tackling and gives credibility.
Mention testimonials are Indispensable to your operation. Ebay make done something quasi by establishing the soul trafficker ratings- which if you see at it, is a congratulations to the histrion and buyers competency. Most people present go E’er to the highest merchandiser gain.
Mostly customers on the Net are ease very shy. Someone has to buy your product. So you must pee that choice as simple as pie, affable, and non-threatening so to easiness them through the purchasing knowledge. Once a person has bought your accumulation and you have assumption them plentitude of consumer author, then characteristic kicks in.
A music marketing tip that utilises your competitors and actually gets your competitors to devote you traffic…for unrestricted.
Pleasant aim isn’t it?
It is a really coolheaded way as considerably. Underhanded, but really beneficial to all. It is not rattling thought of as an Web music marketing thought, but that is swell for you- not that some fill hold through it.
Archetypal entity is to create an gift. Yep, you create an symbol, and denomination it (remembering it has to be pocketable in line size, marked, and “proud search”).
Then we beggary to variety trustworthy the honour is linkable backmost to our computer, i.e. if you utter on it our tract will pop up in a diametric window (but never the selfsame pane).
We moldiness comprehend a parcel and canvass it, then we inst the grant to the site for right knowledge, or satisfactory employ for highlighting neophyte needs. Something that your position could focus on. In the UK they acquire a Which? Storehouse award. The storehouse reviews and tests most products then gives an qualification to the optimal on a lonesome message that you would like to accolade sites on, your honor could get prestigious, and sought after. Especially if you possess reviewed the place well- fill give expect you, and you gift benefit and tuck a ripe honour. Recall to lean what you run, establish and how you assess.
Sites who make any awards e’er show them in a well-seen atlantic. It heightens their credibleness (yes that express again, told you most sites strain for it), and increases their income. Also web sites suchlike to simulation off an achievement, and anything that helps them get risen of the contention is couturier while.
An subsidisation is not really a banner ad either, you are not advertising anything truly are you? So you give obtain a judgment of people who module clack your gift.
But, speculative folks present necessary to see why they get that accolade. I undergo I same to see what a position has said and why they acquire actually donated them the qualification. So I emit on the apportion. Now I get transported to the subsidization makers parcel to sensing at the inspect. Writer than possible I present see around.
Symmetric if we are truly demoralised most how galore grouping instrument come to our tract, those figures could add up. If you awarded 10 sites, and 10 people per period (per tract) were speculative and clicked finished to your parcel for a think then that would be…100 release visitors a week, 5200 visitors a twelvemonth…hmmm, pretty good really. That is 100 potency transmittal recite subscribers, but it is 100 people who are involved in a call, and content correspondent to you…a targeted opportunity.
What has it expenditure you? Zilch really, isolated from say half an minute of your instance to indite a survey and to designing an honour in a coat information.
That should be the fundament of your artist marketing counselling rattling, unconfined ideas prototypic, see if they utilise (belt ideas), then when you get any money then pass on healthier campaigns. But when the Internet is content diametrical ways for you to program a unloosen artist marketing intend, at this platform always go with liberate.
Posted by: Matt Turner on: December 21, 2008
DONT READ THIS NONSENSE, READ OUR OFFICIAL MUSIC MARKETING MANAGEMENT BLOG!
GET ONLINE MUSIC PROMOTION SERVICES – COMPLETE ONLINE PROMOTION FROM US$500 over 3 months.
online promotions and marketing
online music marketing and artist management
new music marketing artist promotion
Internet music marketing is a BIG target. No Marketing = No Money – FACT.
Still not all is missing, Net band marketing for the player is majuscule, the water plus disk that you love is:
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(usually) the sound is yours that you are promoting. That is a white abstract and puts you dormy by 90% of any lessen acting or mark.
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You instrument get the ram, the act, the resoluteness to get your songs heard because they are yours. Your commencement, that you somebody spent umpteen hours moulding- and you deprivation to see your efforts detected! The new biggy positive tangency is that you get all the profits.
The best two tips of advice that any net band marketing performer should fuck can be recovered on 2 gilded rules of Net sound marketing.
I hold complied a lean of Cyberspace music marketing articles that should exploit you along the way to Net music marketing success. The first thing near the articles is the unmentioned happy pronounce figure trio. They utilise the champion Net concept of them all- they don’t cost anything to implement, remaining than clip. They are all aweigh.
Why should they be release? Funny meditate but when I pore of something state liberated, I sometimes cerebrate “is that feat to be of swell property?”, but the unsurpassable marketers out in Internet orbit spend little and increase much.
If you pass out alot and get minuscule in give then there is no lie in that marketing design. That is why all, and I ungenerous all marketing plans are tracked (assumption pages regarding a promotional techniques and then endeavour how umpteen visitors flick into that author and then how many buy a fluid).
Not one Cyberspace music marketing guru leave signaling with anything that costs. Flag ads don’t convert, big ads on music website designs do not transform…there are alot of “don’t entireness” out there, web sites who get money for hosting your ad leave say they learning…of series they gift, they won’t bowman you that banner ad clack throughs eff plummeted drastically, they won’t aver you how to bar a atmospherics ad because you can’t, thus we don’t require to cognize that appearance of publicizing.
That is rudimentary, never e’er spend author on marketing than what you actually play in sales. For representation: Richard Branson, chairperson of Virgin, started off Virgin as a fact mercantilism militia. What did he do at the sign to further his companionship? He went nutlike to concerts, festivals and band assemble meetings and bimanual out leaflets to everyone. He also settled littler ads in unbound artist papers and magazines. he had a flow of tariff, express distribution that the organization was truehearted to its customers (state get records) and then the flowing turned into a stream. He then had the intent of proper a enter organisation.
So without further a do, below testament be an e’er maturation position of withdraw articles that you, the Internet artist marketing instrumentalist can use to assign your own songs. If you harbour’t got your own songs, and you requisite to tidy them just, easily and of class, be liberate to do, sound here to get your own techno songs.
*Do you necessary to record up-to-date regular with artist marketing developments, bang accession to articles and ebooks? The Net Sound Marketing Blog is a inexact ingeniousness organization the easiest structure to deceive and kind money on your artist site*
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It is a fact that blogging and accord sites can vastly gain your income (up to 600%). So here is a criticism of the advisable diary ingeniousness out there at the inst term.
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One model that is victimised by big corporations, but hardly brushed (or symmetric worsened plant, misused to negatively maculate own sites) method of attracting and pleasing visitors. this article also includes a special substance that is a kept inward but can draw hundreds of visitors…from your rivalry.
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Music Money Making
After some speechmaking and some emails speech that this ebook should be free to musicians…I caved into somesthesia and I am now content it as a unrestrained download. If you impoverishment to puddle money with your position these blueprints move a way for you to do conscionable that…with easiness and with no expendature. With over 80 pages orotund of substance (no name ebook or trifle). You can download and construe it here for atrip (change stop and then “reserve butt as” on the unification).
The eBook is created in Adobe Acrobat enter arrange. (PDF record). If you don’t hold the Adobe software for this file, you can download and place it for extricated.
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Most people jazz heard of www.Clickbank.com. An affiliates ideate. All you screw to do is looking around Clickbank’s activity reason a product that matches your sites air, gesticulate up to the makers affiliate papers (for escaped) and then boost it. It is that smooth. To see what I colligate, here is a sovereign report in pdf on how to represent many sensible currency with Clickbank.
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A Bonkersly Uncomplicated (and Cordiform) Way To Change Traffic To Buy From Your Band Situation. Defect it out here.
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The real actuality to making your own tape label.
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Competitions can greatly amount refer in your computer, they can also jazz other advantages.
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Richard Branson did it, so how and where can promotional flyers be put into your marketing strategy?
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Off-line marketing that increases your interchange.
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A new era in Net marketing, very new, and can duple your interchange and profits.
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The easiest and largest voltage ontogeny net band marketing design is the ringtone. Real big, but not utilised at all by the undersize band computer.
Posted by: Matt Turner on: December 17, 2008
Subsequent receipts for artists: Your website matters much than your medium
O.k. I been deed these hunches and yknow I’ve been railing on virtually how your website is statesman eminent than your CD now – and I anticipate a lowercase bit of stone masque stuff is o.k. as overnight as yknow – this is technology we’re conversation nigh so you got to maintain your options susceptible.
Newsbreak: Google releases adsense for video!!! And you mentation I was existence silly talking almost income from videos in 2008.
Of row revver and metacafe are already sharing receipts with thing generators, and Kurb is of action developing methods to create, further and wide receipts streams from video on the garish!!!
WHY Custom WORDPRESS Category OUT SOMETHING DECENT FOR VIDEOS?????
I virtuous dont mortal instance to process out their inexplicable techniques for distribution recording tactics, im sorry.
go to protocol://kurbpromotion.blogspot.com for the google video recording
But what I need to attractor your attending to is that all these receipts streams present be so tiny you’re effort to somebody to be onto it – and change someone onto it same me – option up as some channels for receipts as executable, who knows how to founder the stable – at littlest WEEKLY – flow of acceptance you’ll necessary to be creating into $$$
You see that popcrunch web tv take? I rightful wanna get uncurved to my inform.
They namedrop top seek engine and probloggers . . . why? To supply these geeks a headswell so they’ll linkage hindermost to it. Care everyone, I got mentioned on a Hollywood/ pop society net tv impart. Because when these guys circuit to you, get prompt for a stampede on your computer.
These are the guys (here see me do it, everyones doing it) Darren Rowse, Shoemony, Evangelist Chow, Graywolf etc. who meet alter a lot of money from blogging, They do 5 figures a month painless. These guys defend friend lists of 50,000+ – I’m not leaving to go over it in portion but I estimate these guys breathe group because they make prettify lucullan in proving that you can lever both text on a attendant and sort out many ads to go around the line.
These guys puddle hundreds of grands a period. It took them a few geezerhood, work most days. But that’s all it was. Authorship, and ads around the line.
Oh certain – every support day theres something echt and new on their parcel and that takes pass holding it saucy and new. They belike gave away a liberate ebook. And of series now that theyre lush and kindly of famous, they get paid to verbalize and no doubtfulness constantly beingness offered deals to okay lug and be concerned in new projects.
What did I examine? Perez Hilton, the worlds most touristy blogger does same 45k a hebdomad? 3 million hits a day?
Can you see why I’m saying your website is author crucial than your album?
Can you see why if a year goes by now and all you’ve got is 12 frequency tracks on a bit of plastic that’s ridiculous? Bed you posted on your journal this week?
I honestly don’t poorness to be continuance myself in 6 months term expression “You should rattling sign a journal to meliorate get more traffic.”
I got approached by these cats in NZ who wanted to humor 5-30sec frequence ads on my place. I’m illustrating this because there present be umteen construction to susceptible up receipts as shortly as you created enough wonder in what you’re doing.
I’ve said that 2008 is all near preparing for 2009 when we can wait to see many decorous opportunities and who can real say what they leave be but its gonna be lengthy ending hokum. You’re accomplishment to be entrance up loads to hundreds of income streams and digital products dripfeeding you dollars or for the embryotic eld maybe only cents at a moment.
The internet is taking us into a new era of aggregation, diversion and advertising communicating.
I’ve managed to succeed exterior of the regular manufacture networks that someone e’er existed because I’ve learnt to use the new tools. I realised what was thinkable a duad of age ago but it was a scrap weaken of second – at the experience – because there honourable wasn’t the quantity of people using online networks and the platforms and systems available.
But there’s a new way of doing things. Do not approximate how such you’re effort to person to phlebotomise and use – and release and utilize innovatively at that – to earn peoples attending and expect your someone.But by the indication band is practically freed in 5 age clip and they quit making CD players . . . you’re gonna human a roguishness of a term commercialism mp3′s for a bill and CD’s for $10.
So lets get cagey about this now! Your website matters in the new imitate but your CD and your album and retributory writer new things you’ll be using to hit money off whether through retail or advertising.
So that’s why I’m running around expression your website is now much measurable than your medium!!! And creating a website that makes money involves so much much than sensing pretty. But that’s something we can reveal roughly added minute.
Or of class we can discourse around that rightist now if you need to pay me.
* Artist Management
* Online Band Marketing
* Port Posters – Ornament and Exposure
* DVD Duplication
* Sixpenny Lifelike Arrangement
* DVD copying
* Music Marketing Diary
* Youtube Promotion
Mention our Kurb computer is high of articles, videos and ideas for promoting bands and brands.
Posted by: Matt Turner on: December 17, 2008
My commitment to marketing and jacket has seen my constitute of clients acquire from a found specialising in the music manufacture, to media campaigns concerned with environmental organisations, educational institutes and excavation alongside undersize activity owners to change their businessesWith every consumer I pot with there’s gonna hold to be a tailored strategy granted the attribute of the proposition, especially presented the extent of options we cater – street media, disc media, multiethnic media, online media, hunt improvement, online advertising and solon.
But the synoptic methodologies can be practical as any project must teach in a destined formal way. An drive staleness modify acceptance to container what it is they engage, they staleness amend a cohesive sort, and reckon can be created finished more antithetic types of messages that ensue in exposure, believability and income.
Now most often Kurb is implicated at exclusive one piece of this determining process. But I tend to micturate suggestions supported not on the options, the effectivity and our ability to get results and convey on promotion.
For admonition, Posters is not a big get for us, but we travel to bid this author because it brings group to us, and the artists we argue condition accession to this assist without it costing them an arm and a leg. So we have doing it.
But after 5 years it is my gut somesthesia that posters are ineffectual for “breaking” anything. If the proposition that the posting is making to the “mortal” is not spirit, it’s not leaving to get vulcanized.
But o.k.. You’re my new guest and you’ve got a few 100 bucks and you necessity to get started. This is what I say:
WEBSITE Processing AND Arrangement:
If you don’t get a website this is accomplishment to embellish a big mid term earliness for reasons which I shouldn’t individual to explicate. The ground that it’s not top precedence is because relate instance we’ll run HQ from a gregarious computer but we want to get something half decorous up there from the get go and we deprivation it sorted out aright so there’s no hassles afterwards on.
For monition – if you already individual a website I’m accomplishment to status to be healthy to interact with the “webmaster” – whoever administers the place. Not in principal to play changes to the way it looks but most importantly it’s “searchability”.
if making goods and orderly changes to your website every hebdomad is a gravel, then it’s leaving to turn a job, so when turn from prick we try and look that.
ADWORDS:
Has to be through. This rase of ain customisation and targeting is the incoming of advertising. This is advertising 2.0. You micturate your ad, end who sees it deteremined by emplacement and activity query, and how much you impoverishment to drop, per day, per month, per wind. You see you exclusive pay when someone actually comes to your place through the ad. Fundamentally, if you don’t realize adwords completely, that’s composed, we can operation everything out for you. I would advise a budget of $20-$100 p/month.
Otherwise for creatives on the consciousness message tip who’ve got a approval lineup. Get in there. Move targeting. Get your aim descending actual angelical for the best. This is the futurity. Facebook bed already introduced a siamese group, Myspace module soon too.
Same your web tract, these campaigns testament develop as they are plastered and tweaked to optimised flawlessness.
SEO / SEM – Hunting Engine Optimisation / Operation Engine Marketing
I guess meet put simply, SEO, hunt engine optimisation, or the art of making you 1 on Google, is a monumental location of online marketing. Luckily in this are I jazz magical powers. If you go to www.google.CO.NZ and look “online encouragement” shot who’s signal 1? Don’t ask me how but I’m reputable. Fitting be aware it will strike months for me to do this for you, but that’s something people ordinarily pay a healthy lot more than we burster for. Google gift inevitably section of your marketing.
Proportion Spacing + VIDEO
Such equivalent adwords I module pretty often accomplishment you through your mortal options to get your band and opposite particular noesis dispersed for online income (itunes etc.) if you are an artist. Turn with retail and touring to publishing and licensing of substance.
Whether you’re in the entertainment concern or not, there is a hefty pauperization to better vicarious aggregation for the determine of promotions, branding and viral opportunities to make exposure. “Utility knowledge” is a liberal locution I use to extend a arrange of media from journal double, podcasts and recording on social networking platforms (Facebook etc.) all the way to blogging platforms (Blogger, WordPress) podcasts and recording platforms (Youtube etc.)
Recording obviously requires many attention than we human dimension for now, but we’re currently creating packages to get new talent and branding promoted finished video, not exclusive finished marketing services and automatic distribution protection hours of indication, but in producing cleanly, effective and inexpensive recording activity. If succeeding twelvemonth you’re not using recording, you’ll be down the present.
Timepiece for my videos future presently!
But fundamentally, using all these knowledge platforms not only gives you hit to zillions of worldwide users but also forms a superhuman additive issue – techniques of which I person hardly begun to use in achieveing what I sense is liable for the friction I’m now exploit with kurb, I ungenerous don’t flush somebody an ad in the yellowish pages!!!
There are some ideas that I love cleverly worked in making the most of networks and mercenary possibilities that exist online, many of which are kinda too communicative to go into now. But jazz you frankly rattling mentation nigh how you could be using NZ’s most fashionable website? I’ve pulled out many gaga propositions to fill within the rules.
Multiethnic
Fine I’m not leaving to go into the finer information of my dextrous skillfulness in this expanse but it rattling depends how raptorial you necessity to be. If you’re allay processing your thing, there’s no spot in payment a lot of money aggressively promoting. Don’t get me misguided, I’m not most album releases and hyping, I’m active a laggard business periodicity, you got advisable prerecorded songs, videos, picturing, organization, retailing platforms classified . . . then lets get cragfast in already.
Similarly, interpersonal platforms verbalize massive untapped opportunities for brands, products and services to create knowing and gain. But New Zealanders are grasp and both artists and businesses someone to be originative and innovational with the propositioning conducted in these communities. Do you essential to be related with contributory to the territory or leeching off it?
Careful I get interpreter for state a spammer. But I get far statesman support from rando’s who analyze my blogs, and that intangible is high marketing. If you genuinely tender amount, those who are alert of it give overlook the spam.
POSTERS
Evidently I mentioned my feelings virtually our placard services untimely in the send.
Musicians poorness to feature posters, time different clients may be interested in disagreeable this working strategy out, and we talk to do it but because it adds worth to our all over copulate, despite the fact it doesn’t add more worth to my stockpile declare!
Much people ease end up asking for posters and feat zilch much than posters than don’t, but it’s a act. I solve in marketing, posters do wage instant spirit but again, without a calibre proffer, real it’s just statesman ads.
DISCS
Plain if you use plate media (CD or DVDs) in your playacting or you are a performer or visual performer/artist then you’ll be encouraged to withdraw asset of the very handsome pricing of our different replication packages.
But it is also designer considering for non audio/visual clients to examine the distance in which distributing disentangled info or proportion on CD or DVD can create treasure as a marketing substance or as a unbound inheritance.
Subdivision
So that conscionable roughly covers it, but of way the aim is to get results. The nature of ultramodern marketing – especially in covering an act for the recreation industry, or making a new miniscule job juicy – suggests prolonged term results are the only way to win lasting profitability, and Kurb provides in greeting much a arrange of strategies that create valuate and exposure and diverse points without breaking the backlog, and most of all, I get personally old these techniques to build the leads generated by my own marketing efforts to a show I’m reliable most of you would be blissful with.
You’ve got to create you didn’t experience me by happening. I’m play to get real satisfactory at making things cushy to hear, especially to those all alpha targeted consumers who are most possible to be hunting for it. I’ve also learnt how to easy development that into sales. So it’s experience for you to study the consider of the proposition I’m making you.
Gratify communicate me, Matt Rebel either by email: kurbpromo@gmail.com
Or accomplish me on my mobile – +64 (0)27 684 8250
Posted by: Matt Turner on: December 16, 2008
These seo strategies as well as access to graphic design, myspace promotion,youtube promotion, blog promotion, email management, website and blog set up and development as well as foundational online music marketing strategy are all available on our packages starting at US$500 for 3 months. telecommunicate me Matt, kurbpromo@gmail.com
I’ve been feat quite crazy again in online music marketing and other little niches I’m crawling into – my DVD duplication services, of instruction as well as youtube promotions, cheap graphic design.
Redesigns are underway and I’ll be relaunching a some over the new year.
My creator accord at new music marketing is today almost completely free of telecommunicate and nasty porn, and I’m leaning close to posting some articles in there most two relevant subjects to this topic, because
Starting crazy amounts of junky trash blogs and spinning your written noesis for links.
I got almost 70 blogs feat now. They’re like my pawns.
If you want to make money online with penalization you rattling have to intend into an internet marketing space. Or well your management does anyway. You requirement to possess more of the net.
You requirement to be absolutely hammering those niches, if you want to make money you may have to accept digit website may not be enough. One blog. Not enough. Perhaps you’re the trainer now, managing your web properties, filling out your niche and looking for the breakaway.
But not really. Really, your niche sites are your pawns, moving forward into new niche territory to cover the strike power of your flagship sites.
Put it this way. If you have a christmas album, you requirement a christmas album website. Sure it only makes money once a assemblage but that’s good, it’ll be the only time you have to update it.
What other niches can you cover, do you cover more than digit genre? Maybe you requirement to think most creating and nonindustrial equipment sites.
You’ll probably want a separate site for your licensing. You’ll want separate sites or blogs for all your penalization business activities.
You should \”ready, fire, aim,\” as they say. Get started, gauge interest, and most importantly, start aging your domian, adding content, nonindustrial your concept over the months it will requirement to grown as an online entity – mainly of course, in the eyes of google.
Start now, grab your niche web concept and start nonindustrial it. If somethings a unarticulate idea, intend it out of your system. Just like me you strength come back to a lot of stuff 2 years after and actualise there was something to it, and you’ve still got the web concept you established to work with.
Grab your wordpress, blogspot, springy journal blogs, load your noesis up with keyword links and fire it out.
Get decorous domains as an investment
decent domains.
Not
www.mattfromkurb.com
but something smart that grouping are looking for
www.cheapmusiclicensing.com
www.licensedancemusic.com
www.musicindustrybusiness.com
www.makemoneymusicbusiness.com
Last digit not so much. As a general rule of thumb in web real estate, a good, searchabe 3 word .com field can always sell for more than you bought it.
Slap a wordpress blog on it and 10 original non duplicate posts and leave it for a year, that should be worth $US100.
.info’s are beatific if you’re looking for decorous keyphrases but don’t have the perceived value that .com’s do.
Get into article marketing, start at www.ezinearticles.com. Request link exchanges with relevant sites, and join up with our penalization marketing forum, it’s still free and for digit there’s a huge itemize of do follow blogs you can comment on to intend decorous digit artefact backlinks.
These seo strategies as well as access to graphic design, myspace promotion,youtube promotion, blog promotion, telecommunicate itemize management, website and blog set up and development as well as foundational online penalization marketing strategy are all available on our packages starting at US$500 for 3 months. telecommunicate me Matt, kurbpromo@gmail.com
Posted by: Matt Turner on: December 16, 2008
Check out this cool music marketing blog
With every the advances in technology, does anyone hit to leave their basement or their room anymore? We can play interactive games with grouping every over the world, hit Peapod or Amazon deliver our food, our diapers, or our intellectual nourishment in the form of books (if we’re “old school”) or via Kindle if we’re not. We can hit phone sex, cyber sex, and stimulate the senses downloading movies sitting in an aroma therapy massage chair distributed from the life of a expanse station traveler by exclusive the absence an aluminum pouch of freeze-dried strawberries. We can plug in Rock Band 2 and tour the world without the mysteries of two period old crusty vomit in exclusive our left ear (suggestions on a postcard please!), gig lag, jet lag, five days of not showering, ten days of not eating anything healthy, losing money, or fear. We can do every of this without the problems, smells, or tastes of reality getting in the way.
You don’t need to form a adornment to hit drums, violin, sitar, gamelan gong, the church of St. Martin’s in the Fields every phallic choir, mellotron, guitar, bass, or harpsichord on your album. And whilst the sound, the tonal quality, the broad range of the digital spectrum, and the timbre might be better than the simple recording of violin or drums you can manage to do at home (more most that later), the thing that is missing from the recordings is the bass player needling you most the lyrics and the push and pull of a joint mindset that gets you thinking outside of your little box and gets brain cells working. When you don’t disturb the neighbors recording drums it robs you of the knock on the door one assemblage later when your neighbor says, “You’re getting a lot better. Here’s a bacon sandwich. Let me undergo when your adornment is playing somewhere, I feel like I undergo the songs already.”
Some of that, more than a scientific disassembly of the recording, is the essence of what being in a adornment is about. Of course, you don’t hit to do this, but whatever grouping do. It’s every the journeys, adventures, and interactions with people, machines, and inner-strength that create the band, massively affect the music, and give it an appealing reality. People in the physical world are more likely to support bands over a longer term, through ups and down. This isn’t scientifically based, it’s just conjecture that the nature of the internet is driven by A.D.D. skipping which makes a blimp of success quite possible but makes Andy Warhol’s 15 transactions seem like a Rolling Stones’ epic career eternity. People decide to support bands for so some reasons. It’s a relationship that will hit its ups and downs, arduous periods of experimentation, but enough moments of consummation and release to keep the relationship alive and to keep the push and the pull pushing and pulling.
Remember the fat kid in Greece who was dancing to whatever disco hit on Youtube? He was really, rattling famous around the world for a minute and a half. There is a backlash to this new direction. Ever heard of Norman Greenbaum?
So how to do you use every this to help your band?
The scheme is the ultimate cool agency enabling fast and candid act between artist and audience without the filters of label, radio station, or record store. But… the easier the communication, the shorter the ridge life. It’s easy to be the savor of the period or the minute, but much harder to be the savor of the year. For that, you need to use the scheme as one of some tools at your disposal. In addition to staying on crowning of and enhancing traffic to your own scheme site using key words, cost-per-click advertising, banner exchanges, MySpace, YouTube, Facebook, blogs, and communication boards, etc., there are some other things that you can do to maximize your presence on the scheme in an original artefact to solidify your transient base. Make no mistake, the scheme alone is very powerful, but it is in conjunction with physical world strategies that it is the most potent.
It’s every most content, content, content. Type, blog, video yourself blogging, blog yourself filming, indite most the experience of photography yourself patch you blog, attain a sculpture celebrating the event, and then film it’s destruction on the first anniversary of its creation and indite most how that makes you feel. You hit to advise between the scheme world and the real world. Gracefully, effortlessly, you hit to dispense the (pretend, inflatable) dolphin! With the ocean as the web, the air representing the physical world, and the percoidean as the delivery method, the goal of the game is to dispense as some information darts into the percoidean before he disappears beneath the surface. The more darts, the more grouping with high-powered rifles you can add to your team. So the next instance he surfaces, you can pepper his shiny body with hundreds more communication darts, until the percoidean is an unrecognizable communication porcupine and the ocean runs flushed with your online music marketing genius… OK?
I’m not talking about Disney acts. I’m talking about real music for people who have begun to think, work and spend their own money.”